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李华永

云南曲靖播乐乡小落浪村村长
播乐玫瑰庄园、上午品牌创始人
 

从房地产CEO到云南小落浪村村长,肩负带领村民脱贫致富责任的他,历时三年一手打造出全亚洲最大的大马士革玫瑰庄园——播乐玫瑰庄园。基地内的数万亩大马士革玫瑰始终坚持以自然农法栽植,在保证原料天然无添加品质的同时,确保土地的永续使用。并以玫瑰产业为契机,开创“精品庄园+家庭农场+民俗旅游”的乡村可持续发展战略,探寻出一条集农产品、非标度假产品、文创产品于一体的多元化的乡村创业新模式。 Used to serve as a CEO of an real estate company, Mr. Li Huayong chose to become Village head of Xiaoluolang Village, Bole Township, Qujing City, Yunnan Province. With the aim to help villagers shake off poverty and become prosperous, he has spent three years to create the largest Rosa Damascena manor across Asia - BOROSE MANOR. Within the production base, natural farming method has been employed to plant Rosa Damascena for tens of thousands of Mu (a unit of area), which ensures sustainable land uses, using only natural matter and being additive free. Taking rose planting industry as an opportunity, Mr. Li Huayong has successfully opened up a rural sustainable development strategy, with the mode of “Boutique manor + family farm + folk tourism”, which explores an effective and diversified new model for villagers to start a business that integrates agricultural products, non-labeled vocation products, and cultural and creative products.