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常培羚

二更全国策略中心副总

12年资深广告人,曾任职4A及国内一线营销策划公司。擅长市场研究、品牌内容资产管理、IMC整合传播。对媒体营销环境、传播洞察有着深刻理解。多年来带领团队为众多知名品牌提供营销与咨询服务,所服务项目赢得了包括金投赏、艾奇奖等在内的众多权威奖项。 2016年加入二更传媒集团,任全国策略中心副总经理。专注于重构传播生态——“以短视频为核心的营销策划及传播”,为企业带来品牌营销新突围 。其主理的“三维”影响力模型,为二更短视频赋能品牌营销,奠定范式与行业壁垒。作为全国策略中心副总,协助执行总裁林冠朝先生、首席策略官刘永强先生,共同搭建二更全国营销体系。目前二更全国营销中心已汇聚数十位来自媒体、公关、营销、创意领域的资深专业人士,能够为品牌提供从策略-洞察-创意-制作-互动-内容-IP为一体的创新营销解决方案。 Penny National Strategy Center Assistant General Manager of Ergeng Media Group Senior adman, spent twelve years in the 4A and domestic first class marketing planning company. Good at marketing research,brand content asset management,IMC. Have a deep understanding of media marketing environment and the spread of insight. Led the team to provide marketing and consulting services for many well-known brands for years, the service has won numerous prestigious awards,including ROL Festival,ECI Awards and so on. 2016 joined Ergeng media group, taken up the post of national strategy center assistant general manager. Focus on reconstructing the propagation ecology—“Marketing planning and communication with short video as the core”,bring the brand marketing new breakthrough for enterprise. The 3D impact model by her establish the paradigm and industry barrier for ergeng short video empowering brand marketing. As the national strategy center assistant general manager, assist the CEO Mr Lin Guanchao and the CSO Mr Liu Yongqiang to build Ergeng national marketing system together.